"Inside each of us is a song"
Les 10 points essentiels des techniques d'optimisation des liens
Le marketing Internet s'apprend
the same could be said for web sites. Killer
web sites!
One of the secrets behind success (both financial and statistical) on the Internet today is the niche market. Traditionally, our niche markets had boundaries such as our town, cities and countries.
It's 2001.......
It's time to think global....
As an example, in one of my classes I had a student
who had a pretty well defined unusual interest. It was so unusual that
this person had no one to bounce ideas off (including me). Actually, there
would have been very few people in our city of one million that would
have shared the same ideals. So they set off creating their site with
very little web design experience.
The result was very impressive, definitely not from a technical point
of view, but this site was really drawing visitors!
As a species we tend to limit ourselves to what we are taught is the "norm". We look to others to set the example of what we should be doing. Anything falling outside the norm is encouraged to be hidden, if not scorned.
To pass through this life with knowledge not shared is to have a meaningless existence........
International barriers are breaking down rapidly, thoughts and ideas that were once quashed are now able to mingle in the mainstream. This of course has created a deluge of "undesirable" content on the Internet, but has also given birth to many great products and concepts. So many of us who design web sites keep looking on the Internet for ideas, when we really should be looking within ourselves..."have the dream, then make it real"
What makes you special as a person? What makes you different from everyone else in your home town? What are your special skills and knowledge that cause people to seek you out? These are the things that will bring you success on the 'net. Because no matter how individual you believe yourself to be, there are millions of other similar "individuals" world-wide. These are your future visitors, your clients. This is an extraordinary time in human history and it is exciting to be a part of it.
After all, I'm sure the guy that said "I know, I'm going to sell books online" had his fair share of ridicule and criticism - especially since the Internet was considered to be the Grim Reaper for the book trade.
So whether you are launching into web design for commercial or other reasons, stick to what you know best - your niche market. Many sites try to be a one stop shop for every item imaginable. I have tried this, it doesn't work. A couple of years ago, I tried the online store concept and had over one million products available for purchase - guess how much money I made - zilch. The reason being that I had no idea of what I was selling! No credibility.......
By refining your product or concept, you have greater control over it and are able to easily answer visitor queries regarding it. The netizen consumer is becoming more discerning.
However "off the wall" your interest is, whether it be toenail clipping art or a book you have written on how to successfully annoy ferrets....put it on the Internet, promote it well.....you can't go wrong!
As for designing and promoting your web site on the Internet, you are in the right place. Also, my site has a number of tips and tricks to help you create that killer site. Check it out .... and send me a commission when you are rich and famous! In your success is mine!
Authors Note - please, no toenail clipping art gifts - cash is fine - but then again, I would be interested in the ferret book.... :O)
Michael Bloch
Taming the Beast
http://www.tamingthebeast.net
Tutorials, web content and tools, software and community.
Web Marketing, eCommerce & Development solutions.
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